Vista Equity Partners & Playlist

Our partnership with Vista Equity Partners marked a significant milestone in our journey and has allowed us to accelerate our growth and serve our customers, consumers and partners better than ever before.

Together with Vista, Playlist has reached major milestones including the acceleration of artificial intelligence and machine learning units that power technology within each brand in the portfolio. 

About Vista Equity Partners

Vista Equity Partners (@Vista_Equity) is an investment firm that was founded in 2000 by entrepreneur Robert F. Smith, who has served as chairman and CEO since the company’s inception. Vista exclusively invests in enterprise software, data, and technology-enabled companies, and utilizes a variety of strategies to yield positive results for all stakeholders. Vista’s investment strategies include permanent capital, credit, and public and private equity.

In addition to facilitating technological innovation, Vista is also dedicated to developing long-term charitable partnerships that will better the communities in which its employees live and work. Many of Vista’s philanthropic endeavors aim to promote equity, advocate for women and minorities in the workforce, and provide educational opportunities for underserved students. Vista’s philanthropic work also provides funding for performing arts and music education, and pairs underrepresented students with internship opportunities rooted in fostering leadership.