Playlist and EGYM Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology

Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions, today announced a definitive agreement to merge. The transaction includes $785 million in new equity investments and values the combined enterprise at $7.5 billion. The new investment is led by Affinity Partners, with participation from a consortium of existing investors including Vista Equity Partners, Temasek, and L Catterton. 

Upon the closing of this deal, Playlist’s suite of brands will operate as they do today, while EGYM will continue its operations as a subsidiary within the Playlist portfolio. Playlist CEO and ClassPass Founding Chairman Fritz Lanman and EGYM Co-Founder and CEO Philipp Roesch-Schlanderer will be named and serve as Co-Founders of the new Playlist organization. As part of the transaction, Roesch-Schlanderer will also join Monti Saroya, Co-Head of Vista Equity Partners’ Flagship Fund, as Co-Chairman of Playlist.  

Playlist powers in-person wellness experiences through AI-driven software and consumer booking platforms, while EGYM transforms healthcare from repair to prevention through smart equipment, hyper-personalized AI training plans, and EGYM Wellpass, an extensive corporate fitness platform which partners with more than 20,000 employers and tens of thousands of fitness locations worldwide. The two complementary organizations, each a leader in their respective regions and categories, will combine their expertise to form an integrated wellness technology platform that gives people the tools they need to take charge of their health and wellbeing.  

Together, Playlist and EGYM plan to create new opportunities to advance in-person wellness on a global scale by combining complementary visions, products, geographies, and audiences. In 2025, Playlist and EGYM generated more than $800 million in net revenue while maintaining high-growth momentum and strong profitability. The new equity funding will support increased investment in artificial intelligence to help fitness studios, gyms, and wellness operators run more efficiently and deepen member engagement. The investment will also enable EGYM to further expand its fitness technology and corporate wellness offerings into Playlist’s core geographies, including North America and Asia, where they currently have a limited presence. In parallel, the funding will allow Playlist to further grow its limited to-date presence in Europe through EGYM’s established footprint. 

Closing of this transaction is subject to customary regulatory approvals.   

Executive Commentary  

Fritz Lanman, CEO of Playlist: 

“This merger represents a pivotal moment for both our companies as we continue to build the infrastructure behind the world’s most meaningful in-person wellness experiences. We’re inspired by what EGYM is doing to accelerate that vision with technology and corporate wellness solutions that power wellbeing at scale. By combining our geographies and complementary product portfolios, we’re uniting multiple layers of wellness—software, connected hardware, consumer booking, and workplace wellbeing—into one global platform.” 

Philipp Roesch-Schlanderer, CEO of EGYM: 

“Bringing EGYM together with the newly created Playlist under one roof represents a profound opportunity to impact lives through preventative health. We are uniting smart training equipment, club and studio access, management software, corporate wellness, and personalized AI training into one connected ecosystem that will finally prove and scale the true value the fitness industry delivers. Together, we can reduce chronic disease, lower healthcare costs, and make people healthier and happier by shifting the world from repair to prevention.” 

Asad Naqvi, Partner at Affinity Partners: 

“We have been impressed by the exceptional execution of both companies and believe the combination will create a unique platform that will bring even more value to its customers. Playlist is still in the early innings of its growth trajectory.” 

Monti Saroya, Co-Head of Vista Equity Partners’ Flagship Fund and Co-Chairman of Playlist:  

“Playlist and EGYM together create a global platform that connects AI-enabled software, consumer booking and smart fitness equipment to expand access to personalized, technology-driven wellness. We believe the combined scale and connectivity will unlock network effects across studios, employers, and consumers, helping accelerate adoption and deepen engagement.” 

About Playlist

Playlist is the parent brand that brings together Mindbody, Booker, and ClassPass—fitness and wellness platforms that power experience-driven businesses across fitness, wellness, lifestyle, and beyond. Through a growing suite of AI-driven SaaS and consumer offerings, Playlist helps people discover and book experiences that bring joy, movement, and meaning to everyday life. Learn more at playlist.com.  

About EGYM

Since 2010, EGYM has been a global innovation leader in the fitness and health industry with the vision of transforming healthcare “from repair to prevention.” EGYM Wellpass partners with companies to improve employee health by providing access to fitness and health facilities. And EGYM Technology equips those facilities with smart strength equipment and digital training solutions to offer an AI-driven workout experience for exercisers of all skill levels. Corporate customers benefit from reduced healthcare costs and increased productivity, and clubs from a growing membership base that stays engaged. Learn more at egym.com/int