Design Leader, New Verticals (AI Products)

About the Company:

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

About the Team

We're building new, AI-native vertical software that extends Playlist's mission to empower wellness businesses across more of the health and wellness market. We are looking for entrepreneurial, high-ownership design leaders who can drive the full product lifecycle of 0→1 solutions for SMB operators, defining their operating tools and workflows, ensuring seamless onboarding and adoption, while building a long-term roadmap that grows with them.

As the founding designer for new verticals, you'll work as part of a small, fast-moving founding team (engineering, product, and ops). You'll be expected to go into the field to learn alongside wellness business operators, designing and iterating on product requirements, validating concepts, and leveraging AI to both accelerate how we build and drive genuinely new customer experiences.

This is a senior individual contributor role focused on defining and launching new products from the ground up, identifying unmet customer needs, crafting product vision, and partnering closely with Product and Engineering to bring new platform businesses to life.

If you love ambiguity, have thrive in 0→1 environments, and enjoy turning complex business problems into elegant product experiences, we'd love to talk.

The Role You’ll Play

• Own, evolve, and champion the product vision, strategy, and roadmap for new vertical SMB products, aligned with our broader company vision and product ecosystem.
• Drive our AI-native design philosophy: where AI replaces workflow, where it consults, and where it automates on behalf of the customer. Software that works while they're with a client.
• Get into the field. Build direct relationships with practitioners, understand their unmet needs, and iterate live on what you learn
• Work directly with a small engineering and product team to ship fast; own the roadmap, the spec, and the release.
• Bring high agency and creativity to every stage of the build, from blank page to a product customers can't imagine running their business without
• Create compelling end-to-end product experiences that connect customer needs, business goals, and technical capabilities.
• Build and leverage LLM-powered tools (and create them when they don’t exist)
• Identify opportunities where AI, automation, and intelligent systems can create differentiated customer value.
• Influence executive stakeholders through storytelling, customer insights, strategic thinking, and design excellence.

The Experience You Bring

• 10+ years of design experience, with experience building tools that businesses depend on day-to-day
• You've shipped 0→1 products and successfully scaled the customer base. You can walk through what broke, what worked, and what you'd do differently
• You've built with AI or built AI-native products. You have real opinions on where LLMs break, how to design for probabilistic outputs, and how to earn user trust in an AI-driven experience
• You're comfortable with ambiguity and high agency. You move without being told, define your own priorities, and thrive when the roadmap is yours to create
• You are energized by shaping product strategy, not just executing requirements.
• Bonus: experience in health, wellness, fitness, or service-business SMB. You understand the texture of running a small practice or studio
• Ability to move fluidly between strategic vision work and hands-on design execution.
• Strong systems thinker who can design across workflows, ecosystems, and interconnected products.

You'll Thrive Here If You

• Are energized by building what doesn't exist yet.
• Enjoy solving difficult customer and business problems.
• Think in systems, not screens.
• Can navigate ambiguity without waiting for direction.
• Love collaborating with smart, opinionated partners across disciplines.
• Balance vision with execution.
• Care deeply about craft while staying focused on outcomes.

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.