Sr Marketing Technology and Operations Manager

About the Company:

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

The Role You'll Play

• As the Sr. Marketing Technology & Operations Manager, you are the strategic and hands-on owner of our marketing technology ecosystem and our marketing automation engine. You bring operational rigor, systems thinking, and a passion for innovation — leveraging automation, AI, and data to power scalable, high-performing marketing programs. You partner cross-functionally to ensure our Martech stack, lead lifecycle, and reporting infrastructure drive measurable business impact.
• Own and administer our marketing automation platform (Marketo), including end-to-end campaign enablement, workflow design, lead routing, scoring models, email personalization, and system governance
• Architect and optimize the full lead lifecycle — from capture through handoff — ensuring data integrity, normalization, scoring accuracy, and seamless CRM sync
• Design and implement AI-powered workflows and automation processes to improve efficiency, targeting, and performance
• Lead evaluation, vetting, implementation, and ongoing management of new Martech tools to continuously evolve our stack
• Partner with Lifecycle Marketing, Growth, RevOps, and Sales to support acquisition, engagement, and revenue-driving initiatives
• Collaborate with BI, Data Engineering, and IT to implement, enhance, and troubleshoot integrations across systems
• Build and enhance dashboards and reporting frameworks that translate marketing performance into actionable insights
• Serve as an innovation catalyst within the marketing organization, identifying opportunities to improve scalability, automation, and impact

 The Experience You’ll Bring

• 3+ years of hands-on Marketo administration experience in a B2B environment
• Strong experience managing B2B Martech ecosystems (CRM, CDP, attribution tools, chat, meeting schedulers, enrichment platforms, etc.)
• Proven experience leading Martech evaluation, implementation, and system optimization
• Deep understanding of lead management, lifecycle architecture, attribution modeling, campaign operations, and marketing analytics
• Experience designing AI-driven workflows or automation processes within marketing systems
• Strong cross-functional collaboration skills, partnering effectively with Lifecycle, Growth, RevOps, Sales, BI, Data Engineering, and IT
• Analytical mindset with experience building reports and dashboards that inform strategy and optimization
• Working knowledge of HTML and CSS; SQL proficiency is a plus
• Experience with additional MAPs (Salesforce Marketing Cloud, HubSpot) is a plus

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.