Senior Business Analyst

About the Company:

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

The Role You’ll Play:

As a Senior Business Analyst, you will play a critical role in shaping and executing cross-departmental initiatives that drive growth, retention, and engagement across our B2C marketplace. This role goes beyond building dashboards or models—you’ll use data as a strategic tool to influence decisions, experiment, and deliver measurable business outcomes to internal stakeholders and external clients.

• Partner with cross-functional teams (Product, Marketing, Finance, Operations) to design and measure strategic initiatives that improve marketplace performance.
• Translate complex data into clear narratives and strategic recommendations for senior leadership, influencing key business decisions.
• Design and implement A/B experiments to evaluate new strategies and measure business impact.
• Build scalable analytical frameworks to continuously monitor marketplace health and surface emerging opportunities or risks.
• Balance deep quantitative analysis with strong business intuition, ensuring insights are practical and decision-ready.
• Act as a thought partner to business leaders: proactively identifying questions to ask, hypotheses to test, and opportunities to pursue.
• Drive alignment across departments by presenting data-driven perspectives that clarify trade-offs and guide prioritization.

 

Experience You Bring:

• 4–6 years of experience in business analytics, business intelligence, or a related quantitative field. Experience in client-facing roles is highly preferred.
• Proven ability to translate complex problems into clear, human-centered solutions that drive business impact.
• Comfortable operating in ambiguity and thrive in fast-paced, dynamic environments.
• Excellent presentation and storytelling skills, with confidence in communicating to executives, non-technical stakeholders, and external clients.
• A problem solver at heart—you care less about reporting for its own sake and more about shaping strategy through insights.
• Proficiency in SQL and hands-on experience working with large, complex datasets.
• Solid foundation in statistical analysis, data modeling, and experimentation design, including A/B testing.
• Familiarity with modern data visualization tools (e.g., Tableau, Looker, Power BI) to communicate insights effectively.

 

 

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.