Conversion Rate Optimization, Developer

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play

At Playlist, we're reimagining how technology can fuel real-world experiences. As our Marketing CRO Developer, you'll be the creative force behind our digital experimentation, transforming how we connect with our audience through intelligent web optimization.

• Design and implement cutting-edge web experiments that drive meaningful user engagement, using JavaScript, HTML, and CSS to create seamless, impactful digital experiences.
• Craft compelling landing pages that tell our story and convert intent into action, supporting marketing campaigns with technical precision and creative flair.
• Conduct rigorous quality assurance to ensure our digital touchpoints deliver a smooth, intuitive user journey across all devices and browsers.
• Leverage Google Analytics and SQL to uncover deep insights, translating data into strategic optimization opportunities.
• Collaborate dynamically with Product, Design, and Engineering teams to push the boundaries of our marketing technology ecosystem.
• Develop and execute A/B tests that reveal nuanced user behaviors and preferences.
• Prototype and implement web features that enhance our digital experience and support our mission of connecting people to incredible real-world moments.
• Continuously refine our web performance, turning technical expertise into user-centric solutions.

Experience You Bring

• 3+ years of web development and optimization experience, with a passion for creating digital experiences that inspire action.
• 2+ years of hands-on experience with Google Analytics, demonstrating ability to transform data into strategic insights.
• Advanced proficiency in JavaScript, HTML, and CSS.
• Strong working knowledge of experimentation platforms like Optimizely.
• Proven SQL skills for deep data analysis.
• Experience with Contentful, HubSpot, or WordPress.
• A growth mindset and enthusiasm for continuous learning in the fast-evolving digital landscape.
• Ability to communicate complex technical concepts clearly and collaborate across multidisciplinary teams

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).