Marketing Technology Associate, B2B

About the Company:

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

The Role You'll Play

This is a hands-on, systems-savvy role for someone who thrives at the intersection of data, marketing, and technology. As our Marketing Technology Associate, you’ll be the go-to expert for HubSpot operations—building smarter workflows, ensuring data integrity across platforms, and helping the team turn complexity into clarity. Your work will directly support how we engage prospects, generate leads, and drive marketing performance.

• Own and optimize HubSpot operations including list segmentation, property mapping, integrations, and workflow automation
• Serve as the technical lead for HubSpot, advising on platform capabilities and implementing new features
• Monitor and troubleshoot data flow between HubSpot and connected platforms, ensuring accuracy and consistency
• Conduct regular QA checks across workflows and campaign data to uphold system integrity
• Partner with cross-functional teams to document MarTech processes and maintain data quality standards
• Analyze traffic, lead flow, and performance using tools like GA4, applying insights to support campaign strategy and attribution

 The Experience You’ll Bring

• Strong, hands-on experience managing and optimizing HubSpot
• Proficient in Excel (pivot tables, lookups, basic modeling) and SQL (writing queries, analyzing datasets)
• Solid understanding of lead generation and the B2B sales funnel
• Familiar with GA4 and UTM tracking, with an ability to interpret traffic and campaign data
• Knowledge of lead attribution models and marketing performance reporting
• Detail-oriented with strong analytical thinking and problem-solving skills
• Independent, curious, and proactive, with a collaborative mindset and communication style
• Proficiency in JavaScript and/or Python, with working knowledge of HTML/CSS and APIs to support marketing automation, integrations, and data workflows are nice to have

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.