Business Development Manager, Brand Partnership

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You’ll Play:

ClassPass is on a mission to make self-care more accessible—and we partner with like-minded brands to help us do just that. As our Business Development Manager, Brand Partnerships, you'll identify and secure strategic partners who can offer ClassPass trials to their customers, helping us reach new audiences and drive growth through high-impact collaborations. This is a mid-level, inbound and outbound business development role for someone who's equal parts strategic thinker and persuasive closer that can unlock growth and rapid scale.

• Prospect, pitch, and close new brand partnerships across industries including retail, wellness, lifestyle, food and beverage, travel, and tech
• Own the full sales cycle from outreach to negotiation to contract signature
• Ideate custom partnership activations, working closely with Legal and Marketing counterparts to scope and execute
• Analyze and report on performance by pulling data and presenting insights on direct campaign results including acquisition, CAC, and LTV, as well as indirect impact like brand awareness and consideration
• Track performance metrics and forecast growth, building monthly projections, monitoring trends, and flagging opportunities or risks tied to acquisition and conversion goals
• Represent ClassPass externally, building relationships with potential partners that lead to scalable growth

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Experience You Bring:

• 3–5 years of experience in sales, partnerships, or business development with brand, agency, or tech background preferred
• Strong communication skills with the ability to confidently present to senior-level decision makers
• Strategic and creative thinking that allows you to tailor partnership opportunities to meet both brand and business goals
• Self-starter mindset who thrives in a fast-moving, target-driven environment
• Experience using CRM tools like Salesforce to track outreach, opportunities, and results
• Comfort pulling and analyzing data, with Tableau and Snowflake experience as a plus, using insights to influence strategy
• Genuine passion for wellness, partnerships, and building relationships that last

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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